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9 Jun 2009

14 Serious Mistakes of Your Tourism Brochure Marketing Strategy

This is a long article with many parts of interesting skills and knowledge and up to now is the best article about brochure marketing in the world; In fact, it's the first chapter of Advanced Tourism Brochure Marketing Package published by T-IM.com ; therefor, its content is also great for any businesses which have a marketing brochure.

This article is so comprehensive and has 2 parts:

Part 1: The first 7 serious brochure marketing mistakes

Part 2: The second 7 mistakes more to be revealed.

Due to the length of the whole article make difficult to read and remember for reader , I just supply the part 1. At the end of this article, there will have a link to the part 2 and Friendly print version of the whole article.

Keep reading.

Part 1: The first 7 serious brochure marketing mistakes

A well- planed and carefully-designed tourism brochure will indeed increase the services business; especially it is the business of tourism. But many tourism marketers don’t make effective use of their brochure and leave out important elements. That is a cost, a real damage for your business.

If you have a marketing tool to use, you must ultimately exploit its profit; if you can not take advantage of the promotional tool, the money and time of publishing the tool is one of the biggest costs. The second cost is the lost prospects caught by your competitors who use this same tool at its most power. And the third created by the weakness of your integrated marketing plan – you do not know how to use one among many of your marketing tools effectively, how can you use the rest to get the most benefit of your marketing mix.

Read full article here: 14 Serious Mistakes of Your Tourism Brochure Marketing Strategy

About the author:

David Kan is the CEO of T-IM.com

T-IM.com is the largest global Free tourism internet marketing resources with 57 & more online tools and forum to help tourism industry enhance their internet marketing result.

Website URL: http://www.tourism-internetmarketing.com

Click this link to quickly join in the Tourism Internet Marketing Forum to enhance your internet sale as well as receive the great forum benefits.

http://www.tourism-internetmarketing.com/parent_page/Frequently_Asked_Question.htm#benefit

4 comments:

willson said...

This is a very interesting post, and the comments are also fantastic to read. I’ll have to have a little re-think about my own contact form on our new website, as this poses some interesting questions!
online marketing

softech said...

Great post… Great info on bounce rates… I’ll have to write an entry about the same topic some day soon… Bounce rates can tell you alot…
I tend to look at the bounce rate and then look at the keywords that brought people to the site. Does the page answer the keyword question? If No then there is some work to do on that or a new more focused post.


work from home

venus said...

I have always been curious about functionality in websites and, well, the world in general. I read this article with great interest. It does seem to me that the reason we comment is to speak our minds so why not have the comment field first? However, as others have pointed out, one gets used to the conventions regardless of reason.
online marketing

venus said...

I have always been curious about functionality in websites and, well, the world in general. I read this article with great interest. It does seem to me that the reason we comment is to speak our minds so why not have the comment field first? However, as others have pointed out, one gets used to the conventions regardless of reason.
online marketing