Search Engine Marketing Outside Your Borders: Language as Marketing Power
by Robert K. McCourty
Should you have a tourism based Internet business such as an Inn or Bed and Breakfast, it's probably a good idea to keep in mind that many of your visitors may be coming from abroad. In fact, a great percentage of tourists visiting your neck of the woods do come from different countries, so it makes good business sense to market your web site accordingly.
Most major search engines have mirrored databases in several languages just for this purpose, but rarely do you find a web site presenting itself in more than one language. In my humble opinion, this is a waste of a truly great online marketing opportunity.
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SEO Articles - Search Engine Marketing Outside Your Borders - Language as Marketing Power