- Search engine optimized
Another way of thinking about this is graphically.
A good web site will have lots of overlap. Here we have introduced the idea of a framework of W3C valid code. A site that is validates to the World Wide Web Consortium's (W3C) web standards has a much better foundation for making it accessible, usable and search engine optimized. Think of these as building codes for your house. A website built with them is stronger and safer. You can check your pages with the W3C's HTML validation service. for free. At its simplest, a site that meets W3C validation uses semantic (x)thml and seperates content from presentation using CSS.
SEOAbout half of searches on the web are done with Google. What does it take to get a good SERP with this search engine? Patent #20050071741 or "Information Retrieval Based on Historical Data" (Google) describes over 118 factors that effect a web site's position in search engine's rankings.
Some of the more important on-site factors are:
- Keywords in title tag, h1/h2 etc tags, alt text, URL and site links
- High keyword density in body, (content seperated from presentation) preferably near beginning
- Small Pages <30k
- Themed pages
- Efficient internal link structure
- Text presented in graphics
- Excessive Flash
Originally published at JoomlaShack: