Hey, it's Kelsey here…
Every year tour operators in our community consume a lot of our free resources.
Watching Guest Focus videos, reading articles, attending webinars, etc.
But what were the most popular this year?
5 Most-Watched Videos of 2025:
- From Boring to Brilliant: The Art of Storytelling on Tour - Transform your fact-heavy tours into captivating experiences through the power of storytelling
- Tour Design 101: The Foundations of an Unforgettable Experience - Discover how operators have transformed standard offerings into specialized experiences
- How to Price Tours for Profit: Boost Your Profits by 40% - We’re sharing three essential pricing frameworks that will help you see more profits in your business
- AI for Tour Operators in 2025: How to Use AI in Your Tour Business – A complete toolbox of specialized assistants, not just ChatGPT answering questions
- Building Communities: Complete Guide to Facebook & WhatsApp Groups for Multi-Day Tours - How to build community so you can build trust with your ideal target guests
5 Resources Tour Operators Used to Build Better Businesses:
- The Guest Focus Formula™: Our proprietary framework for creating outstanding guest experiences that drive repeat bookings and referrals
- Tour Description Templates: The specific structure that turns browsers into bookers on your sales pages
- Marketing Funnel Framework: The VIP Marketing Method™ mapped across the 5 stages of travel planning
- Pricing Strategy Tools: Cost-plus formulas, dynamic pricing models, and blended commission calculators that protect your margins
- Tour Business AI Lab: Free access to workflows, prompts, and operator-tested AI applications
5 Sales Page Improvements That Increased Conversions:
- Run the 10-point audit on your current sales page—most operators fail at least 3 critical elements
- Add trust signals strategically throughout the page, not just at the bottom (cancellation policy, safety badges, credentials)
- Use "Check Availability" instead of "Book Now" to reduce booking friction
- Include a clear tour timeline or itinerary format that helps guests visualize the experience
- Address the unasked questions your guests have before they become objections
5 Strategic Focus Areas for 2026:
- AI Integration: Moving from experimentation to implementation—let AI handle repetitive tasks so you can focus on growth (watch our AI series here)
- Sales Page Optimization: Your tour page is either quietly making you money or actively losing you bookings (watch our tour descriptions series here)
- Data-Driven Pricing: Using reports and analytics to make informed decisions instead of guessing (watch our pricing series here)
- Off-Season Revenue Planning: Strategic projects during quiet months that multiply bookings next season (watch our off-season series here)
- Experience Design: Creating memorable, multi-sensory tours that guests recommend without being asked (watch our tour design series here)
The difference between busy operators and profitable ones often comes down to focus.
Not doing more things, but doing the right things consistently.
So gere's to a new year of strategic growth, not just harder work.
And of course to a 2026 filled with more insights, tools and resources from your friends at Guest Focus. ; )
Happy New Year!
Kelsey T & the Team at Guest Focus
P.S. open to sharing some love? A review or recommendation goes a long way…
Here are some quick links to make it as easy as possible to say thanks:
Desktop:
FB Page: https://www.facebook.com/guestfocus/reviews
Google: https://g.page/r/CfETS_l0luNvEAg/review?rc
On Your Phone/Mobile Device:
FB —> You’ll have to open the FB app, search Guest Focus Page, then click ‘reviews’
Google —> This link will open our business profile on Google Maps, then click ‘reviews’
Kelsey Tonner
Founder, Guest Focus
guestfocus.com
Tour Business Coaching
Create Unforgettable Experiences.
Attract Your Ideal Guests.
Sell More Tours.
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