Tuesday Tip - Cut Unprofitable Segments Ruthlessly

Tourpreneur Tuesday Tip A USEFUL IDEA TO GROW YOUR BUSINESS Are you spreading yourself thin trying to serve every customer type? Hidden Iceland was running small group tours that accounted for 50% of their departures but only 10% of revenue. By eliminating that segment entirely, they freed up operations and marketing resources to focus on premium and luxury private tours-and grew 5% despite cutting half their trip volume. Try this: Pull your sales data and calculate what percentage of your revenue comes from each product line or customer segment. If you find a segment that requires disproportionate effort for minimal return, model what would happen if you stopped offering it. Sometimes the best growth strategy is strategic subtraction. Inspired by how Hidden Iceland transformed their business by saying no to budget travelers and doubling down on luxury.