Online Marketing for Tourism: SPTO SME Recovery Toolkit

28 Mar 2023

SPTO SME Recovery Toolkit - now in Video Form!

SPTO SME Recovery Toolkit Videos

Warm Pacific Greetings,

We are excited to announce that the SPTO SME Recovery Toolkit is now available in video format! The Toolkit was developed to support the recovery of small, medium, and micro-sized tourism enterprises in the Pacific. It provides guidance on the entire product development process, from understanding market trends to online sales and marketing.

We thank the SPTO member countries, industry and partners who contributed to this initiative and we hope you find these videos informative and helpful.

Best regards,

The Division of Sustainable Tourism

Pacific Tourism Organisation

These videos are a great way to gain insight into the toolkit and its chapters. We encourage you to watch each video to fully grasp the concepts and principles presented. Let us walk you through each of the videos and their corresponding chapters:

This chapter supports users to understand the evolving market trends. It provides guidance on different types of tour operators and agents before introducing key evolving consumer trends and how to apply these trends to your particular destination and business.

This chapter provides tips on adapting your product to ensure it appeals to the right target market. It presents important considerations that must be made in designing your tourism product. Learn how to refine your ideas for adapting or enhancing your product or creating a new experience.

This chapter provides you with essential information about international standards for health, safety, and security, as well as information on health and safety guidelines for COVID-19 safe operations.

This chapter guides users on pricing principles to ensure that your products are priced competitively while providing a profit. It walks you through the different steps to calculating prices for different types of products and how to allow mark-ups to be added with different businesses you might work with.

This chapter provides guidance in preparing your businesses for this new normal and re-evaluating how your business connects to customers, considering the importance of digitalization.

This chapter provides a clear understanding of the role played by staff, particularly tour guides, in the delivery of quality service and what practices to adopt to build reputation and trust.

In this final chapter, users will learn the different digital marketing options they can explore for their businesses. It introduces the different types of online sales and marketing platforms to promote your business, generate sales, and build relationships with your targeted audience.