There are hundreds of companies at trade shows vying for your audience's attention. They distribute branded items, talk about their products, and do everything possible to scan attendees' badges with lead retrieval scanners.
Most companies use the same trade show tactics as each other, and attendees eventually forget who was who. But there are other, smarter ways to strategically approach trade shows that will make you stand out from other companies and competitors and stay on attendees' brains long after the event is over.
Here are 8 awesome suggestions to help your business stand out at the next trade show and make a lasting impression on event attendees.
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/30080/8-Modern-Ways-to-Crush-Your-Trade-Show-Competition.aspx#ixzz1wD1EwusW
8 Modern Ways to Crush Your Trade Show Competition