Are you getting the right guest feedback?

Internet forums, online reviews, customer polls – sometimes there's so much information out there it can be difficult to know which source to trust. Can you rely purely on online information or is there still a role for traditional customer research?

Jonathan Barsky and Robert Honeycutt from research specialists Market Metrix, argue that while social media has an important role to play, the hospitality industry shouldn't give up on traditional customer research.

Read the full article here