Owning a Tourism Business is awesome

17 Mar 2008

Conversion University - Intelligent Advertising for Small Business

Another great article at Google's Conversion University. You really should spend 1/2 hr every day just reading these articles...


By Alden DeSoto

Perhaps you own a café or a spa, or you build swimming pools. It's not an online business, but you have a website that describes what you have to offer. You'd like more visibility for your site, and you've had a salesperson tell you about the benefits of buying a listing on her portal site. It sounds like a good deal, but how do you know? Here are a few tips that will help you make an informed decision.

Find out what's already working for you.

The first thing to do, if you haven't done it already, is to install Google Analytics on your site. Google Analytics is free and gives you important information about what is already working on your site - for example, which sites refer visitors to your site, and which keywords your visitors are searching on. Knowing exactly how many visits you get, and what those visitors are looking at on your site provides an important baseline to improve on. And, you may find some pleasant surprises - perhaps an article about your business or a site that you didn't know existed is referring important traffic to your site.

Installing Google Analytics is easy, but if you don't edit your own site, you can ask your hosting provider or web site designer to do it. For many sites, the installation takes less than 15 minutes.

Read full thing at:
Conversion University - Intelligent Advertising for Small Business

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