The title initally appealed to me since running your own business can be so draining. This book was approachable, easy to read, and had actionable ideas from the beginning. I also like that it "got" the realities of being a small business owner and didn't take up your time with worthless "exercises" or visions of what your business plan should be like. After reading this book I was so inspired to create my own business plan and start working on business improvements laid out in the plan. The book helped me find the clarity I had really be lacking and it made me feel like it wouldn't be too difficult or onerous to do.
This book is a MUST for every small business owner who wants to see their business grow in a sustainable way!!! I can't recommend it highly enough.