Online marketing blog by Stuart Gow aimed B2B for small to medium operators looking for a cost effective and measurable way to use their marketing funds!
1 Nov 2019
Sustainable Island Tourism Conference, Santo, Vanuatu, November 27-29, 2019
Expect an authentic and innovative conference with different themes of relevance for sustainable tourism in small island states and hands-on local experiences and visits.
The detailed conference programme will be communicated soon via the website www.tourism.gov.vu.
Expressions of interest for participation and presentations can be send to the Director of Tourism: Jerry Spooner, jspooner@vanuatu.gov.vu.
Part of the conference will discuss the contribution that tourism can make to conservation, so it will be of high relevance for LT&C members from other island destinations!
27 Sept 2019
SPTO launches Pacific Sustainable Tourism Newz Beat
“This inaugural issue focusses on our greatest assets, our people, and the experiences that they have had in tourism and their careers either as small business entrepreneurs, communities or as individuals. It is fitting we do this given our theme for this year’s World Tourism Day is “Tourism and Jobs; a better future for all”. The Pacific’s tourism industry employs around 131,000 people of our region and World Bank expects by 2040 that an additional 127,000 jobs will be added to this current figure. The sustainable tourism industry itself is a fast growing sector with green jobs a key component in ensuring changes in the industry. Employment in this sector is set to grow promising and exciting opportunities for Pacific People”
“In this issue you will read of women from the community who are turning plastic bottles into amazing jewelry and craft, you will meet island entrepreneurs developing their business in an environmentally friendly manner learning new culinary skills, you will meet an artisan who has championed sustainable development his whole life, you will meet a career focused individual who is now based at the United Nations World Tourism Organisation and you will meet interns who are just starting their careers. The diversity in the sustainable tourism industry is amazing and provides business and career opportunities that are quite dynamic.”
“SPTO continues to work with our partners to promote sustainable tourism development at all levels and across all sectors to ensure we take a holistic approach to meeting the needs of our people whilst at the same time developing tourism in a responsible manner. Above all else our focus remains in ensuring that sustainable tourism remains in the forefront of our development agenda for the region moving forward.
“I would also like to thank the team at SPTO who have been working tirelessly to promote Pacific Tourism globally and to ensure that development in tourism is conducted in a holistic manner to safeguard our resources for future generations.
I wish everyone a happy World Tourism Day”.
26 Aug 2019
Bokun - booking management platform owned by TripAdvisor
With Bokun’s powerful booking engine, users are able to attract tourists and secure more bookings without swamping their schedules. Bokun’s Channel Manager feature allows users to utilize global travel apps such as TripAdvisor and Expedia to give their business a global reach and engage potential tourists and clients from different parts of the world.
Localization Capabilities
Bokun comes with localization tools to help you make your business accessible. It supports multiple languages, which is useful for attracting, engaging, and converting international tourists to paying customers. Bokun automatically translates your website’s content to any language and synchronizes the changes to all your channels and partners.
Flexible Pricing
Pricing can vary and can change at any moment. With Bokun, you have a software that helps you keep up with the fluctuating rates. Your monthly payment is based on your monthly revenue, hence, you won’t end up paying a fixed amount that’s more than what you’re earning. You can also manage multiple currencies and offers across various channels with ease.
Real-Time Inventory
Bokun helps you stay on top of your inventory, providing you a real-time picture of your stocks and resources whenever you need an update. This helps ensure that you are not selling or underselling. Bokun also provides the ability to create combo products and promotions, which is a strategy you can implement to grab the tourist’s attention.
Accept Payments Easily
Whether your customers prefer to pay via credit cards or online through a payment gateway, Bokun has got you covered. Integrations with the leading payment platforms and leading credit card providers help you facilitate and accept payments from anyone, anywhere, and anytime. On top of that, the payment channels are thoroughly secure, ensuring you run into payment troubles, such as fraudulent transactions.
13 Jun 2019
19 Mar 2019
Google Quietly Releases Its Hotel Booking Destination With Potentially Huge Implications
In a span of just a few months, Google’s threat in booking travel is looming even larger. Indeed, Skift said last October Google’s new hotel search is presenting a greater threat to booking rivals. Now the tech giant has added a full-fledged destination site for hotels, without any major fanfare, and has potential implications for booking sites, as well as Airbnb, on the lines of what it has done with its already very-popular Google Flights.
Google Quietly Releases Its Hotel Booking Destination With Potentially Huge Implications
12 Mar 2019
Prepare for Busy Season on TripAdvisor
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Google’s New Hotel Search Is a Greater Threat to Booking Rivals - Skift
Why ever stop searching for travel on Google and turn to a hotel or online travel agency site when you can book your hotel right there without leaving Google?
Booking hotels worldwide on Google just became more prominent on its U.S. site in a redesign of Google hotels on desktop that the company announced Wednesday in a blog post. Google plans to roll out the redesign, which was introduced on mobile earlier this year, worldwide in phases.
In the past couple of years, Google has experimented with taking hotel bookings on behalf of online travel agency or hotel partners, but you would have to search for hours to find such an instance. Otherwise, you would more commonly click over to a partner site to complete a booking. The feature was introduced in 2015.
Google’s New Hotel Search Is a Greater Threat to Booking Rivals
9 Mar 2019
Google partners with UNWTO on Digital Skills Development
“This agreement with Google coincides with UNWTO’s special focus on education, skills development and jobs, the connecting thread of all our actions this year”, said UNWTO Secretary-General Zurab Pololikashvili. “Google is an affiliate member of UNWTO and this partnership proves the importance of public-private collaboration to advance tourism as a vehicle for sustainable development”, he added.
Lutz Behrendt, Travel Industry Leader, from Google said: “More than half of tourism revenue in the EU is now researched or booked online. By equipping tourism ministries with the skills, tools and programmes they need to market and protect themselves online, we hope it will increase opportunities for jobs and revenue across the industry. Following a similar tourism programme we ran in Greece, 68% of participating businesses confirmed they saw concrete business results following our training, such as more visitors to their website or physical business.”
A High-Level Dialogue on Digital Skills in Tourism set the backdrop for announcing the agreement. Organized by UNWTO with the support of Google during ITB Berlin, the world`s leading travel trade fair, the event underscored that digital skills development remain a major priority for destinations around Europe.
More detail on the training and partnership will be announced in due course.
Links:
High-Level Dialogue on Digital Skills in Tourism
Grow with Google
http://europe.unwto.org/event/high-level-dialogue-digital-skills-tourism
7 Mar 2019
Benefits of TripAdvisor: How TripAdvisor listing and reviews help grow your hotel business?
When was the last time you searched a hotel and it didn’t appear on TripAdvisor review website?
Probably, 1 out of 10 hotels. (Because other 9 hotels are listed on TripAdvisor!)
Many of us have come across such search results. The point is to give you an idea of how TripAdvisor has penetrated in the travel and hospitality market in the last 18 years.
Launched in 2000, TripAdvisor review website’s journey is an interesting one.
With few years of struggle in the initial years and then a spiraling growth to become one of the biggest travel websites globally.
The travel giant’s 60 million+ reviews play a crucial role as a real friend to travelers. The leading global metasearch witnesses high web traffic and is sought after by many travelers.
Adding 200+ booking sites into its kitty, the travel giant compares the prices of hotels and F&Bs. It gives travelers an option to choose from 4.3 million restaurants and 9 million+ hotels worldwide, providing the best deal.
Now, you may be curious to know how you can get more bookings through TripAdvisor listing and reviews. Right?
Yeah, I’ve shared some tips that’ll help you to boost your hotel rankings or bookings on TripAdvisor and make you stand out from the competition:
Here’s what you need to do on TripAdvisor to achieve bigger results with TripAdvisor listing and reviews:Setup your Tripadvisor listing and review path
You already have your hotel listed on TripAdvisor. If not, initiating your hotel presence on the review website requires you to claim your business listing on Tripadvisor.
Once this is done, you need to add attractive images, a brief description of your hotel, room, and rent.
If you decide to spend a little, then you can opt for TripAdvisor Business Listing that offers extra features as mentioned below:
Link to your website and email addressPhone numberLink to special offers and special offer tagCustom photo slideshows
https://www.ezeeabsolute.com/blog/benefits-of-tripadvisor-listing-and-review/
TripAdvisor will launch social media component, hopes to help users 'plan and book' in one go
Just in case your Facebook and Instagram feeds aren’t already filled to the brim with friends’ photos of glamorous trips and picture-perfect meals, TripAdvisor would like you to satiate any leftover wanderlust with its own social media platform.
The travel site announced Monday that its all-new site and social media component will allow users to follow travel and hospitality brands, as well as social media influencers and travel buddies — with the hope being that users will be able to “plan and book all in one place.”
https://www.foxnews.com/travel/tripadvisor-will-launch-social-media-component-hopes-to-help-users-plan-and-book-in-one-go