Facebook / Twitter / Myspace Hacking: How To Keep It From Happening To You | Smackdown!

I want to thank you for writing this. Excellent reference and resource. I’m going right now to follow you on twitter.

Over the past few weeks I have noticed a sharp increase of scammers trying to get my Facebook password, and not too long ago a few people I know actually fell prey to it. Recently there was an outbreak of of similar activity on Twitter, where the attempts were being spread through direct messages, and Myspace has seen it’s share of woes with these issue as well. The methods being used to try and trick users into giving their passwords away are collectively known as phishing attempts, where the members of the site are sent a message, either through the site itself or in an email, that contains a link or instructions that if followed result in their passwords being given away.

Full article here:
Facebook / Twitter / Myspace Hacking: How To Keep It From Happening To You | Smackdown!

The Extra Minute: Marketing Green Initiatives

Podcast: Play in new window | Download (1.6KB)

In honor of Earth Day, The Extra Minute serves up a special edition. The topic… Marketing Green Initiatives.
Natalie Eisenberg, account executive at Lawrence & Schiller, prepared this list of six suggestions for companies that have been hesitant to take the first steps into marketing their efforts to sustain the environment.

1. Don’t Wait. You don’t have to be completely green before promoting your efforts. Celebrate and communicate your small successes.
2. Perfection is not the goal. Focus on progress and improvement.
3. Be Yourself. Stay true to your brand voice and personality when tackling and marketing environmental efforts.
4. “What’s in it for me?” Green fatigue is real. Be ware of ’save the world’ messages. Instead communicate the primary benefits for your customers.
5. Walk the walk. Do as much as possible.
6. Be Prepared. Expect criticism. Get ready to explain your company’s position.

From: The Extra Minute: Marketing Green Initiatives | L&S Unscripted

SEM is Not Just PPC « Tourism Online Marketing – Tips & Online Strategies

Sounds like a very simple concept but many traditional marketers and CMO’s still think that SEM refers to buying keywords such as Adwords.

SEM (search engine marketing) encompasses both SEO and PPC.

SEO stands for search engine optimization; this is also referred to as organic search or natural search.

PPC stands for pay per click and also known as paid search; other think of PPC as just Google Adwords but I guess it speaks to Google’s dominance of the market place.

So in short, next time someone mentions SEM, remember that it’s both SEO and PPC.

SEM is Not Just PPC « Tourism Online Marketing – Tips & Online Strategies